Mat 8 ($19 for 0.12 oz) is a very sexy, very matte bright blue based red. Similar in dryness to Ruby Woo, but glides a tad bit easier and with much more lasting power and much more pigmentation. According to their ad in Sephora's Spring catalog, MUFE Rouge Artist Intense l/s contain 50% more pigment than traditional l/s, and I can say it is totally true. Lasting power of this is just nuts. I can put it on and go on about my day without worrying about touch ups.